After reading more about PRWeb as well as some of the journal purportedly belonging to the lately possibly not late Mr. Kaufman. I'd say this is an apropos hoax commemorating the 20th anniversary of his passing.
The story is just believable enough knowing his style and vein of humour. But, at this point... At least until pictures surface or reports pop up on a more legitimate (read corporate owned, not necessarily more honest) news site... I think we'll leave Andy in the grave.